In our area of the northeast $.20 to $.25 per sf is an easy sell.
I break down my housewashing into tiers. A simple soap on/soap off wash is called my Silver plan. Including brushing of gutters, using a protective polymer wax. rinsing driveway and patios takes you to Gold level. The Platinum plan can include everything from washing lawn ornaments, using detergents on the driveway, removing efflorescence from brick, interior window cleaning and roof cleaning. Everything that can be safely cleaned is done.
The multi level plan makes the customer feel better about choosing what level of curb appeal they desire without feeling like they are getting bombarded with add-ons. The rarely go with the silver plan (human nature to not want to appear cheap). For me, it allows me to stay competetive with lowballers while still offering above and beyond service for those that want to pay for it. |