10-14-05
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| Registered User | | Join Date: May 2005 Location: Havertown, PA
Posts: 704
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Originally Posted by crosen Ken,
How do you present your tiered plans (web site, flier, verbal) to the customer? Thanks.
Chris Rosen www.adrpressurewashing.com | "Silver Plan - a basic soap on and soap off wash. No gutter brushing or attention to detail. A nice job, house looks better. Excellent for competing against lowballers that advertise ridiculous rates then upsell anyway.
Gold Plan - gutter brushing, specialty cleaners on glaring spots of rust or efflorescence, ________ brand polymer/wax, water rinse of driveway, small patios cleaned. Most people will go with this and this is where I have my highest profit margin.
Platinum Plan - All of the above plus any of the following extras.
1) Roof Cleaning
2) Brick/Stone restoration
3) Large areas of concrete cleaned with detergent
4) Pool cleaning
5) Concrete/Flagstone staining and sealing
6) Simplified deck cleaning
7) Lawn statues, benches any property ornamentation
8) Screens brightened
9) Interior windows
10) Gutter cleanout
11) Paint prep
12) Landscaping (which I subcontract to a cousin )
** Anything that can be cleaned without dissolving in detergent, or fall apart with 500 psi is candidate.
From a selling perspective you get one shot where the homeowner has his checkbook open and that is when you do the proposal. Walk the property carefully. Discuss with the homeowner all that you have seen that needs addressing. Ultimately he will want to see what the bottom line will be. In explaining all that you can accomplish you appear more professional. In addition, you change his mindset from expecting a $200 housewash from some hack to expecting to pay a bit more for comprehensive service. "
Last edited by Mark; 10-15-05 at 08:45 AM..
Reason: Added copy from another of Kens posts. (In blue italics) Great info Ken..Thanks...
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