Midwest,

I do not advertise for residential, so I know very little about marketing for it. I do know, that while doing commericial, I hand out about 3 cards a week to customers asking 'do you do houses?'. As far as commerical goes, handing out business cards to the decision maker is by far the most productive. The decision maker will ususally be the owner or manager. Having a professional card, a handshake, introducing yourself and business, and a definite price is key. Persistance is also required. Don't expect to spend a day out talking and have a day full of work the next week. Faithfully call on the same business once a month. They need to know that you'll be consistant. Also, don't undercut yourself. It would almost be better to be a dollar or two higher, and do a better job then your comp. Out of curiosity, how many WC'ers are up there in Charlotte?

Micah Kommers
We Wash Windows www.we-wash-windows.com
South Carolina