It is no secret that facebook is a big player in your marketing. With over 500 million users and over 700 billion minutes a day used by facebook members, this is more than Google and YouTube combined.
The problem is that most businesses are doing it all wrong when it comes to landing pages. They choose to use the default landing page of the WALL which has no call to action. You need a call to action to get users to like you fan pages.
I have seen a lot of pages that use a lot of graphics to get their point across and even though it looks pretty, it looks too much like advertising that turns many away. You need a simple design with text that seems like you are giving them something special.
The wall is were you need to run your specials and sales. Give your followers that special deal that they can pass on to their friends.
I can tell you from experience, that text gets more clicks than images. I have 4 sites running now that all have adsense and banner ads on them and the text ads generate more clicks than any other ad type.
So with this, minimal graphics combined with text and a call to action is the best configuration for your landing pages. Especially if you can personalize it. (pull in the customer name when they land on the page)
Here is an example of what I am talking about.
Landing page demo | Facebook
When you go there click the like button to see how things change. You can then click unlike on the left hand side. This is a demo only. Once a user clicks the like button, the next time they come to the page, they land directly on the wall and do not see the other 2 pages.
It has been proven that your landing page conversion to likes improves 200-300% with a custom page versus just a plain default wall page.
Good luck guys and have fun.
The problem is that most businesses are doing it all wrong when it comes to landing pages. They choose to use the default landing page of the WALL which has no call to action. You need a call to action to get users to like you fan pages.
I have seen a lot of pages that use a lot of graphics to get their point across and even though it looks pretty, it looks too much like advertising that turns many away. You need a simple design with text that seems like you are giving them something special.
The wall is were you need to run your specials and sales. Give your followers that special deal that they can pass on to their friends.
I can tell you from experience, that text gets more clicks than images. I have 4 sites running now that all have adsense and banner ads on them and the text ads generate more clicks than any other ad type.
So with this, minimal graphics combined with text and a call to action is the best configuration for your landing pages. Especially if you can personalize it. (pull in the customer name when they land on the page)
Here is an example of what I am talking about.
Landing page demo | Facebook
When you go there click the like button to see how things change. You can then click unlike on the left hand side. This is a demo only. Once a user clicks the like button, the next time they come to the page, they land directly on the wall and do not see the other 2 pages.
It has been proven that your landing page conversion to likes improves 200-300% with a custom page versus just a plain default wall page.
Good luck guys and have fun.
