Maybe I'm (old) school, but text messages annoy me. I prefer to dial your phone number and talk to my friends, customers and potential customers.
I was never big on texting either until I started doing it. Now, I'm a swyping (with Android) fool.
The efficiency is unbeatable guys. You can't get on the phone to 100 people at once to try and book a job within an hour. I do agree with you guys though that it will eventually become dilluted and non effective, but until then, ride the wave.
Also.. just something to consider... Just because you may not like it, or do it, doesn't mean your customers don't. It's a business decision in my opinion and just makes sense at this point in time to hop on the front of the bandwagon and ride it til the wheels fall off.