dont go to big, smaller less expensive ones work just as well.
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Ron Marshal Phoenix AZ
1-888-fleetwash
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Ron Marshal Phoenix AZ
1-888-fleetwash
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Check out this this free event.
Yellow Page Tip
- Thread starter Ron Musgraves
- Start date
Mike Hughes
New Member
I totally agree with that. None of my ads are over 1 1/4 inches. I even had a yellow page rep tell me not to waste money on a display ad. I wasnt going to anyway, but his honesty was appreciated.
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Mike Hughes
Everclear
Souderton, PA
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Mike Hughes
Everclear
Souderton, PA
<FONT COLOR="e87400">I can say from experience that a smaller ad does not always do as well. It all depneds on your market. If there is a fair share of competetion in the yellow pages it often pays to go larger. A larger add recieves better placement and the customer feels cozy in thinking that it must be a reputable company from the looks of the ad. Try to get in just behind the front runner ads. there's alot to placing an ad that alot of ppl miss maybe later I'll go into more detail on the subject but it'll take a while.
For now to see for your self find a company (like carpet cleaning for example they usually hav alot of those in the phone book) and ask 3 friend,s who are not self-employed (Self-employed ppl look at things differently) and ask them to pick out 3 companies for estimates and see who they pick. I'll bet it won't be the little ones
</FONT c>
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<FONT COLOR="orange">This Busienss is Great
Hydro-Emulsification Surface Preparation Specialist </FONT c>
For now to see for your self find a company (like carpet cleaning for example they usually hav alot of those in the phone book) and ask 3 friend,s who are not self-employed (Self-employed ppl look at things differently) and ask them to pick out 3 companies for estimates and see who they pick. I'll bet it won't be the little ones
------------------
<FONT COLOR="orange">This Busienss is Great
Hydro-Emulsification Surface Preparation Specialist </FONT c>
Jon
New Member
Cody,
I disagree with you on us business people always picking the big ads.
When I need a plumber, electrician or painter for example I look in the yellow pages and I have called companies with big flashy ads and every time their quote was much higher then the small ads.
I don't waste my time calling companies with those big flashy ads anymore.
My reason being if they can afford those big flashy ads they charge more for the work.
Might not be the same in smaller cities with less competition.
------------------
Beep beep, the OPC Roadrunner coming through.
Jon Fleischer
Oasis Pressure Cleaning
(909) 792-2247
Fax (909) 792-5633
I disagree with you on us business people always picking the big ads.
When I need a plumber, electrician or painter for example I look in the yellow pages and I have called companies with big flashy ads and every time their quote was much higher then the small ads.
I don't waste my time calling companies with those big flashy ads anymore.
My reason being if they can afford those big flashy ads they charge more for the work.
Might not be the same in smaller cities with less competition.
------------------
Beep beep, the OPC Roadrunner coming through.
Jon Fleischer
Oasis Pressure Cleaning
(909) 792-2247
Fax (909) 792-5633
JR Wood
New Member
I agree about smaller ads,I am in now 6 phone books with the same ad exept for different phone #'s,and I get all the work I can handle.Last year there were three display ads in deck cleaning and waterproofing and now there are two and they are not the same ones.That tells you something, my ad is a 5 liner and an eight liner that cost me about $75 per month for the ads and about $32 for the different phone #'s.My rep also told me that display ads are a waste of money, most of the time the people are looking for the nearest contractor not the biggest ad.Every year different companies come along and think that they need a display ad and the next year the ad is gone .this has been happening for the past 6 years(since it has been an interest to me!) and I suspect it will happen forever.
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G
Glenn
Guest
JR,
Thanks alot, I'm one of those display ad guys. Last year I was credit card size, this year I went to a triple quarter. Next year I plan to re-group and get in more books with one liners and rcf phone numbers. Good advice even though you kinda stepped on my toes.
Glenn
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"Hmmm, If everyone has a photographic memory... mine must be out of film."
Thanks alot, I'm one of those display ad guys. Last year I was credit card size, this year I went to a triple quarter. Next year I plan to re-group and get in more books with one liners and rcf phone numbers. Good advice even though you kinda stepped on my toes.
Glenn
------------------
"Hmmm, If everyone has a photographic memory... mine must be out of film."
A J MOBILE PRESSURE WASH 2133 W MOON VISTA ST APACHE JUNCTION, AZ 85220-9303 480-984-4540
ABS MOBILE POWER WASH HIGLEY, AZ 85236 480-987-1880
ACU-CHEM INC 3419 W GRANDVIEW RD PHOENIX, AZ 85053-2929 602-993-9800
AGRESSIVE PRESSURE WASHING 58 W MELODY DR GILBERT, AZ 85233-1526 480-926-2081
AMERICAN POWER WASH SYSTEMS 8556 E MALLORY ST MESA, AZ 85207-1422 480-986-9115
AMR CYCLONE SURFACE CLEANING 922 W 1ST ST TEMPE, AZ 85281-2674 480-966-6615
AQUA PRESSURE SOLUTIONS 3401 W OCOTILLO RD PHOENIX, AZ 85017-1059 602-973-2101
AQUA TRENDS MOBILE PRESSURE 4326 W BELL RD GLENDALE, AZ 85308-3545 602-978-5733
ARIZONA HYDROBLAST 1712 E OCOTILLO RD PHOENIX, AZ 85016-1031 480-987-0559
B-B STEAM & PRESSURE WASH 5606 S 27TH PL PHOENIX, AZ 85040-3610 602-437-3240
COMMERCIAL PRESSURE WASHERS 1600 N SABA ST #176 CHANDLER, AZ 85225-0908 480-814-2509
CORBITTS MOBILE WASH 9340 E SLEEPY HOLLOW RD #10 MESA, AZ 85207-7927 480-984-8418
DESERT RAIN POWERWASH 1921 E ANCHOR DR GILBERT, AZ 85234-4913 480-926-0855
DESERT ROSE CLEANING CAVE CREEK, AZ 85331 480-595-9737
GENERAL MAINTENANCE CORP 7500 N DREAMY DRAW DR PHOENIX, AZ 85020-4660 602-870-0640
J & K POWER WASHING 136 W RAWHIDE AVE GILBERT, AZ 85233-6415 480-892-5315
MC CARTY TERRY D 12430 N 19TH AVE PHOENIX, AZ 85029-2746 602-906-1918
PERKINS' POWER WASH 1019 AIRPORT RD WILLIAMS, AZ 86046-9710 520-635-2457
REDI RAIN CLEANING SVC 4343 N ORACLE RD #M240 TUCSON, AZ 85705-1665 520-682-6586
SPARKLE WASH 4226 E UNIVERSITY DR PHOENIX, AZ 85034-7316 602-437-2976
SUPERIOR POWERWASH 3106 W THOMAS RD #1103 PHOENIX, AZ 85017-5305 602-269-5680
TRI-STATE HYDRO BLAST KINGMAN, AZ 86401 520-692-7107
TRIPLE JJJ POWER WASH 2313 N 40TH DR PHOENIX, AZ 85009-1260 602-278-7957
TUCSON'S MOBILE WASH 7622 E APPLE TREE DR TUCSON, AZ 85730-4329 520-571-7165
By sic code here’s all the pressure washers in Arizona.
Now are these all the guys I compete with daily? No there are hundreds more that are not listed in the directory.
If I where to call some of these on the list you would find out that they are not even in business. Not long ago pressure washers did not have there own listing in the yellow pages. Arizona has the seventh largest city in the country. Phoenix has over a million plus people, yet only a few guys who choose to advertise in the yellow pages. I did a search on California and even came up with less pressure washing people. Maybe I did it wrong if someone else might like to search, I would like to hear the facts.
cody,
you said
‘I can say from experience that a smaller ad does not always do as well. It all depneds on your market. If there is a fair share of competetion in the yellow pages it often pays to go larger. A larger add recieves better placement and the customer feels cozy in thinking that it must be a reputable company from the looks of the ad. Try to get in just behind the front runner ads. there's alot to placing an ad that alot of ppl miss maybe later I'll go into more detail on the subject but it'll take a while.’
‘Try to get in just behind the front runner ads.’ do you mean not to be the largest ad? Yes Or No
------------------
Ron Marshal Phoenix AZ
1-888-fleetwash
ABS MOBILE POWER WASH HIGLEY, AZ 85236 480-987-1880
ACU-CHEM INC 3419 W GRANDVIEW RD PHOENIX, AZ 85053-2929 602-993-9800
AGRESSIVE PRESSURE WASHING 58 W MELODY DR GILBERT, AZ 85233-1526 480-926-2081
AMERICAN POWER WASH SYSTEMS 8556 E MALLORY ST MESA, AZ 85207-1422 480-986-9115
AMR CYCLONE SURFACE CLEANING 922 W 1ST ST TEMPE, AZ 85281-2674 480-966-6615
AQUA PRESSURE SOLUTIONS 3401 W OCOTILLO RD PHOENIX, AZ 85017-1059 602-973-2101
AQUA TRENDS MOBILE PRESSURE 4326 W BELL RD GLENDALE, AZ 85308-3545 602-978-5733
ARIZONA HYDROBLAST 1712 E OCOTILLO RD PHOENIX, AZ 85016-1031 480-987-0559
B-B STEAM & PRESSURE WASH 5606 S 27TH PL PHOENIX, AZ 85040-3610 602-437-3240
COMMERCIAL PRESSURE WASHERS 1600 N SABA ST #176 CHANDLER, AZ 85225-0908 480-814-2509
CORBITTS MOBILE WASH 9340 E SLEEPY HOLLOW RD #10 MESA, AZ 85207-7927 480-984-8418
DESERT RAIN POWERWASH 1921 E ANCHOR DR GILBERT, AZ 85234-4913 480-926-0855
DESERT ROSE CLEANING CAVE CREEK, AZ 85331 480-595-9737
GENERAL MAINTENANCE CORP 7500 N DREAMY DRAW DR PHOENIX, AZ 85020-4660 602-870-0640
J & K POWER WASHING 136 W RAWHIDE AVE GILBERT, AZ 85233-6415 480-892-5315
MC CARTY TERRY D 12430 N 19TH AVE PHOENIX, AZ 85029-2746 602-906-1918
PERKINS' POWER WASH 1019 AIRPORT RD WILLIAMS, AZ 86046-9710 520-635-2457
REDI RAIN CLEANING SVC 4343 N ORACLE RD #M240 TUCSON, AZ 85705-1665 520-682-6586
SPARKLE WASH 4226 E UNIVERSITY DR PHOENIX, AZ 85034-7316 602-437-2976
SUPERIOR POWERWASH 3106 W THOMAS RD #1103 PHOENIX, AZ 85017-5305 602-269-5680
TRI-STATE HYDRO BLAST KINGMAN, AZ 86401 520-692-7107
TRIPLE JJJ POWER WASH 2313 N 40TH DR PHOENIX, AZ 85009-1260 602-278-7957
TUCSON'S MOBILE WASH 7622 E APPLE TREE DR TUCSON, AZ 85730-4329 520-571-7165
By sic code here’s all the pressure washers in Arizona.
Now are these all the guys I compete with daily? No there are hundreds more that are not listed in the directory.
If I where to call some of these on the list you would find out that they are not even in business. Not long ago pressure washers did not have there own listing in the yellow pages. Arizona has the seventh largest city in the country. Phoenix has over a million plus people, yet only a few guys who choose to advertise in the yellow pages. I did a search on California and even came up with less pressure washing people. Maybe I did it wrong if someone else might like to search, I would like to hear the facts.
cody,
you said
‘I can say from experience that a smaller ad does not always do as well. It all depneds on your market. If there is a fair share of competetion in the yellow pages it often pays to go larger. A larger add recieves better placement and the customer feels cozy in thinking that it must be a reputable company from the looks of the ad. Try to get in just behind the front runner ads. there's alot to placing an ad that alot of ppl miss maybe later I'll go into more detail on the subject but it'll take a while.’
‘Try to get in just behind the front runner ads.’ do you mean not to be the largest ad? Yes Or No
------------------
Ron Marshal Phoenix AZ
1-888-fleetwash
Scott Stone
New Member
Well, Ron
I did not see my name on the list. I guess that I must not be in business. This would include Fleetwash that has a presence here. (It is one of their biggest markets. Mainly because they bought one of the biggest companies in the Phoenix area, who is not listed either.) For that matter, I don't think that I saw you on there either.
As for Yellow page ads, I have had more succes with a small in column ad than by just a straight line. I have never tried a big display ad. For my markets I thin that it would be a waste of effort. I know that I look for the bigger ads, although not the biggest, because of the perception of viability.
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Any statement that I make about equipment, processes or your hair color is my own personal opinion. I usually base it on personal experience. If you disagree with me you are free to reply on both the BBS and by e-mail. If I am totally off base please explain why on the BBS so that we may all know why
Bus. Phone 480-834-3434
Cell Phone 602-509-9741
I did not see my name on the list. I guess that I must not be in business. This would include Fleetwash that has a presence here. (It is one of their biggest markets. Mainly because they bought one of the biggest companies in the Phoenix area, who is not listed either.) For that matter, I don't think that I saw you on there either.
As for Yellow page ads, I have had more succes with a small in column ad than by just a straight line. I have never tried a big display ad. For my markets I thin that it would be a waste of effort. I know that I look for the bigger ads, although not the biggest, because of the perception of viability.
------------------
Any statement that I make about equipment, processes or your hair color is my own personal opinion. I usually base it on personal experience. If you disagree with me you are free to reply on both the BBS and by e-mail. If I am totally off base please explain why on the BBS so that we may all know why
Bus. Phone 480-834-3434
Cell Phone 602-509-9741
Jon
New Member
Ron,
After the holidays are over I will do some research for you here on yellow page ads, just send me E-mail on what different listing you want checked out.
Scott, perhaps Ron left you out to see what you might say
For all:
Remember a lot of sweeper companies also PW and list it as part of their services.
Also some companies that do scurry, blacktop resurface etc. also PW. We all know some painters do but most would only list it as house washing so are not truly considered competitors.
------------------
Jon Fleischer
Oasis Pressure Cleaning
(909) 792-2247
Fax (909) 792-5633
After the holidays are over I will do some research for you here on yellow page ads, just send me E-mail on what different listing you want checked out.
Scott, perhaps Ron left you out to see what you might say
For all:
Remember a lot of sweeper companies also PW and list it as part of their services.
Also some companies that do scurry, blacktop resurface etc. also PW. We all know some painters do but most would only list it as house washing so are not truly considered competitors.
------------------
Jon Fleischer
Oasis Pressure Cleaning
(909) 792-2247
Fax (909) 792-5633
Jon,
No Jon, you can search ten different trades to find all pressure washers. The consumer is not going to do that. I will do the search and let you folk's dispute whether I'm right or wrong. I thought California would have many more pressure washers listed than Arizona.
Well I did some searching in: power finder western state version/ reference
Now I know and you know that many pressure washers are not listed in the yellow pages. There a literally hundreds of us not listed for whatever reasons. As Jon pointed out there are several listed in other section such as paint stripping and various other types.
I just want everyone to know that I was not surprised to see that there where so few listings. My own state has only about 24 listed. I know personally that there are hundreds of pressure washers in this state.
Out of the western states AK, AZ, ca, hi, id, MT, or, UT, WA, WY I found only 260 total.
California had -34
Washington---39
Oregon---8
Idaho---9
Nevada---7
Arizona-24
Once again my inf. came from power finder 2000 southwestern states version.
They get their inf. from telephone databases. I did confirm this with the company when I purchased this software.
Why post such useless inf.? Well, some of us have the impression that there are large listings in the yellow pages on pressure washing. I believe that none of us have very many listing in any city we live in. now if your city does not have a listing separate for pressure washers you don't count. Including every tom Dick and harry that repairs sells and does what ever else with pressure washer doe not count in my book. I have heard many talk about they have so many competitors. I keep up with every new company that lists here in phoenix. I know that the two largest pressure-washing companies don't even have a listing. Have they in the past? Yes they had large ones. Do I know why they don't have a listing now? No. What you might say is my point. I believe that many like myself that only pressure wash don't do well with ads in the yellow pages. We also have determined that customers that are looking for pressure washers don't look in the phone books. Know I'm not talking about all types of pressure washing guys just guys who do specific things. I know when I had a large ad I got a lot of calls for hood cleaning. Did I once get someone that called about flat work? Yes, once in a year. I don't believe our customer is educated enough to now what pressure washing is. Our fields of expertise are far apart from on another. I will use and analogy that Cody used earlier about asking friends to determine what yellow page ad they might choose. To make my point how many times have you had to go into detail if you're a pressure-washing guy when you told some stranger or friend what you do for a living. Their answer would be what the hell is that. If I told someone you where a firefighter they would have no reply. Maybe, {wow that’s dangerous}
I think you get the point, the regular public is not aware of what most of us do. This is the reason in many places pressure washers don’t have there own listings. They don’t warrant a separate listing in the yellow pages. More and more we are getting listings separate from Maintenance Company’s and folk that sell equipment.
I think if you expect to place a large add don’t expect people to beat your door down.
------------------
Ron Marshal Phoenix AZ
1-888-fleetwash
[This message has been edited by Ron Marshal (edited January 03, 2001).]
No Jon, you can search ten different trades to find all pressure washers. The consumer is not going to do that. I will do the search and let you folk's dispute whether I'm right or wrong. I thought California would have many more pressure washers listed than Arizona.
Well I did some searching in: power finder western state version/ reference
Now I know and you know that many pressure washers are not listed in the yellow pages. There a literally hundreds of us not listed for whatever reasons. As Jon pointed out there are several listed in other section such as paint stripping and various other types.
I just want everyone to know that I was not surprised to see that there where so few listings. My own state has only about 24 listed. I know personally that there are hundreds of pressure washers in this state.
Out of the western states AK, AZ, ca, hi, id, MT, or, UT, WA, WY I found only 260 total.
California had -34
Washington---39
Oregon---8
Idaho---9
Nevada---7
Arizona-24
Once again my inf. came from power finder 2000 southwestern states version.
They get their inf. from telephone databases. I did confirm this with the company when I purchased this software.
Why post such useless inf.? Well, some of us have the impression that there are large listings in the yellow pages on pressure washing. I believe that none of us have very many listing in any city we live in. now if your city does not have a listing separate for pressure washers you don't count. Including every tom Dick and harry that repairs sells and does what ever else with pressure washer doe not count in my book. I have heard many talk about they have so many competitors. I keep up with every new company that lists here in phoenix. I know that the two largest pressure-washing companies don't even have a listing. Have they in the past? Yes they had large ones. Do I know why they don't have a listing now? No. What you might say is my point. I believe that many like myself that only pressure wash don't do well with ads in the yellow pages. We also have determined that customers that are looking for pressure washers don't look in the phone books. Know I'm not talking about all types of pressure washing guys just guys who do specific things. I know when I had a large ad I got a lot of calls for hood cleaning. Did I once get someone that called about flat work? Yes, once in a year. I don't believe our customer is educated enough to now what pressure washing is. Our fields of expertise are far apart from on another. I will use and analogy that Cody used earlier about asking friends to determine what yellow page ad they might choose. To make my point how many times have you had to go into detail if you're a pressure-washing guy when you told some stranger or friend what you do for a living. Their answer would be what the hell is that. If I told someone you where a firefighter they would have no reply. Maybe, {wow that’s dangerous}
I think you get the point, the regular public is not aware of what most of us do. This is the reason in many places pressure washers don’t have there own listings. They don’t warrant a separate listing in the yellow pages. More and more we are getting listings separate from Maintenance Company’s and folk that sell equipment.
I think if you expect to place a large add don’t expect people to beat your door down.
------------------
Ron Marshal Phoenix AZ
1-888-fleetwash
[This message has been edited by Ron Marshal (edited January 03, 2001).]
Craig Knight
New Member
Only have two area yellow page books here in the suburbs of Houston, then there is the Whole Houston SWBYP book.
In the local books there are several power washers. And yes we have Pressure Washing headings, and under power washing (see pressure washing) shows up.
Only had a business card size ad in 98, it did ok.
Upped it to a Dollar bill size ad in 99, and it did great.
So bigger the better? I think you have to be as big as the majority of the ads, or you will be called in that order. Medium size called first, Larger size next, then the small ads. If i went to a larger size, then no, i don't think it would help.
I think two things are what makes your ad get you calls, first being content you place on your ad (design, second being the order in which your ad appears on the page. The reason i selected the dollar bill size is because it is always placed on the top of page. Also, if you are the first to place the dollar bill size ad, then ads placed by competitors go below your ad.
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Craig Knight
www.powerwashunlimited.com
In the local books there are several power washers. And yes we have Pressure Washing headings, and under power washing (see pressure washing) shows up.
Only had a business card size ad in 98, it did ok.
Upped it to a Dollar bill size ad in 99, and it did great.
So bigger the better? I think you have to be as big as the majority of the ads, or you will be called in that order. Medium size called first, Larger size next, then the small ads. If i went to a larger size, then no, i don't think it would help.
I think two things are what makes your ad get you calls, first being content you place on your ad (design, second being the order in which your ad appears on the page. The reason i selected the dollar bill size is because it is always placed on the top of page. Also, if you are the first to place the dollar bill size ad, then ads placed by competitors go below your ad.
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Craig Knight
www.powerwashunlimited.com
Just a question, Craig
How many is several 20,30 or 10.
My point is service industry comps. Have several hundred to choose from in one listing. Example carpet cleaning, hvac, pest control & ton of others.
In my area there are literally 100’S of pressure washers and only 24 choose to place ads. I have no argument one way or another. I just thought that this was a pretty crazy fact. By comparison to others in the service industry it is very low.
Texas surprised me there are 65 washers by sic code 179942. 16 washers in the Houston area 16
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Ron Marshal Phoenix AZ
1-888-fleetwash
How many is several 20,30 or 10.
My point is service industry comps. Have several hundred to choose from in one listing. Example carpet cleaning, hvac, pest control & ton of others.
In my area there are literally 100’S of pressure washers and only 24 choose to place ads. I have no argument one way or another. I just thought that this was a pretty crazy fact. By comparison to others in the service industry it is very low.
Texas surprised me there are 65 washers by sic code 179942. 16 washers in the Houston area 16
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Ron Marshal Phoenix AZ
1-888-fleetwash
Craig Knight
New Member
Ron,
You've got to remember where the info is coming from. Most service companies, or pressure washers i know use cellular numbers as their company phone numbers. They do this so if they move or whatever, their number stays the same. Cellular numbers do not show up under the power finder sic codes. You can't go by sic codes to see how many guys are advertising. You have to look in the books. You have to remember also that there are different books in different areas, so when you go to yelowpages.com, you only get a piece of the action.
Several in my area is 4 in one book, 3 in another, then 71 in the Greater Houston SWBYP's. So thats 78 in the houston area, not including other suburb local books.
I am not in the book with 71, nor do i want to be. I do not have the man power, nor the urge to cover all of Houston, but if i were, you would have a very hard time getting noticed, and picked out of the crowd with a 1 1/2" by 2" ad.
Went to three of the small ads with web addresses, none of them worked. went to two of the larger ads with web pages (only two had websites) and they both worked.
I dont know man, seems to me the larger the ad indicates the more stable company, up to a limit of course.
But then again, if i was a marketing genius, i wouldnt have been out all night last night freezing my butt off washing nasty drive-thrus.
Craig
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Craig Knight
www.powerwashunlimited.com
You've got to remember where the info is coming from. Most service companies, or pressure washers i know use cellular numbers as their company phone numbers. They do this so if they move or whatever, their number stays the same. Cellular numbers do not show up under the power finder sic codes. You can't go by sic codes to see how many guys are advertising. You have to look in the books. You have to remember also that there are different books in different areas, so when you go to yelowpages.com, you only get a piece of the action.
Several in my area is 4 in one book, 3 in another, then 71 in the Greater Houston SWBYP's. So thats 78 in the houston area, not including other suburb local books.
I am not in the book with 71, nor do i want to be. I do not have the man power, nor the urge to cover all of Houston, but if i were, you would have a very hard time getting noticed, and picked out of the crowd with a 1 1/2" by 2" ad.
Went to three of the small ads with web addresses, none of them worked. went to two of the larger ads with web pages (only two had websites) and they both worked.
I dont know man, seems to me the larger the ad indicates the more stable company, up to a limit of course.
But then again, if i was a marketing genius, i wouldnt have been out all night last night freezing my butt off washing nasty drive-thrus.
Craig
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Craig Knight
www.powerwashunlimited.com
G
Glenn
Guest
Fella's,
I upgraded this year to a dollar bill size for my area book. Last year I was a business card size. However, I have learned from this post. There are 2 larger cities nearby with about 10 - 15 pw's advertising. I can get RCF #'s (local business #'s for those area's which forwards call to my office) for a few dollars less than what I am paying for the current local ad. If I cancel the large ad I still get the one line listing since I have a business line. So, I plan to get the 2 RCF numbers and possibly drop the dollar bill ad local. This way I get in 3 books, the other 2 being larger cities which will get me coverage in 3 times the issues I am in now. Ask me next year this time and I can tell you how it worked. Only thing I hate is the publishing date of the other books is October and November. My Dollar size ad comes out local in March. I will say however, my small ad in the local paper is still generating more calls.
Great post guys,
Glenn
------------------
"Hmmm, If everyone has a photographic memory... mine must be out of film."
I upgraded this year to a dollar bill size for my area book. Last year I was a business card size. However, I have learned from this post. There are 2 larger cities nearby with about 10 - 15 pw's advertising. I can get RCF #'s (local business #'s for those area's which forwards call to my office) for a few dollars less than what I am paying for the current local ad. If I cancel the large ad I still get the one line listing since I have a business line. So, I plan to get the 2 RCF numbers and possibly drop the dollar bill ad local. This way I get in 3 books, the other 2 being larger cities which will get me coverage in 3 times the issues I am in now. Ask me next year this time and I can tell you how it worked. Only thing I hate is the publishing date of the other books is October and November. My Dollar size ad comes out local in March. I will say however, my small ad in the local paper is still generating more calls.
Great post guys,
Glenn
------------------
"Hmmm, If everyone has a photographic memory... mine must be out of film."
<FONT COLOR="e87400">Another idea to try to exercise is see if the phone company will "Gaurauntee the add" sometimes (At least in my area Bellsouth Book) They will offer to you a Guarantee for at least X amount of calls and if this is not reached they prorate the $rate. I think they only set it up on RCF #'s
I'm not real sure about all the details on this but I head them offer it to my a couple of times when they were pushing me for the Upgrade add.
Cody</FONT c>
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<FONT COLOR="orange">This Busienss is Great
Hydro-Emulsification Surface Preparation Specialist </FONT c>
I'm not real sure about all the details on this but I head them offer it to my a couple of times when they were pushing me for the Upgrade add.
Cody</FONT c>
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<FONT COLOR="orange">This Busienss is Great
Hydro-Emulsification Surface Preparation Specialist </FONT c>
All my competitor 15 years ago
Clean County
New Member
One of the reasons I joined the PWNA.ORG - Power Washers of North America around 2000(my fifth yr owning my Powerwashing business) back then was so I can have a leg up on my competition.
Today most of my competition from back then is long gone. The constant here is I face new competition every year and I'm still a PWNA member. Networking with the millionaires club in there along with a bunch of other members always give me that leg up to keep moving forward while other competitors here fall by the wayside.
Today most of my competition from back then is long gone. The constant here is I face new competition every year and I'm still a PWNA member. Networking with the millionaires club in there along with a bunch of other members always give me that leg up to keep moving forward while other competitors here fall by the wayside.