newbie pete
New Member
Hey, as some of you know this is my first season on my own. I'm concentrating on roof cleaning (lot of dirty roofs) and residential pressure. Just wondering what some of you have found to be the most effective forms of PAID advertising. (I don't wanna hear anything about word of mouth cause it's not draining my wallet). My approach so far (since my insurance hasn't gone through yet so I can't get in the papers) has been actually driving around creating an address list of houses and the problems they have (roof,green,black,siding etc.) and then mailing these homeowners personalized letters with their address and specific prob. inc. in the letter. Sent out about 120 at 42 cents each (about $50) and I landed 3 roof jobs. Once the insurance clears I'm planning on paying for 4800 fliers in the local paper for $360. ouch!(i know it's not a lot compared to some of you but, I'm starting from scratch with squat). Also Craigslist and business cards and fliers in supermarkets etc. etc. I'm in the Northeast so I'm not sure if a big ad in the Yellow pages would be worth $200/month when I'm only working 7-8 months a year. So what works best for some of you guys (the most bang for your buck). Thanx
Oh yea, another idea I had was to pressure wash a local gas stations fence for free so I can hang a big sign on it facing a main road. Anyways, any input is as always...appreciated!
Oh yea, another idea I had was to pressure wash a local gas stations fence for free so I can hang a big sign on it facing a main road. Anyways, any input is as always...appreciated!