In my area I am forced to use cabots quite a bit,because of the hype of other contractors and consumer reports etc...when I know damn well that the deck is going to start to turn gray in less than a year.It says it right in their brochure...Made to weather natuarally(we all know what that means!)
If I was to guarantee that product and go back redo the deck every 6 months for free after I explained the nature of the product and the customer didn't want hear it,I would go out of business.As for repeat customers, I have learned that in my area that pretty much doesn't happen.I do a great job and I often get referrals.It used to bother me that I would get compliments up the wazoo and people would refer me to their friends and relatives then two years later I would go by their house and the deck is done.I often have customers ask me if I can do as good a job as the last guy...well if the last guy did such a good job why aren't they doing the job? I'd love to have 200 repeat customers then I wouldn't have to spend $500 per month in phone book ads.In the past 6 years I think I have had 2 people call me about a problem and I went right over and corrected it.I tried the postcards reminding people that they should have their deck done again.Didn't work! a few came back but not enough to make it worth saving their name and sending useless reminders.In my area people move very often,thats why I decided not to use ready seal,I can't see applying three coats with the thought in mind that it will be easier next time when there is a good chance that those people won't even live there anymore.
Greg I understand the concept of KEEPING CUSTOMERS!I was a landscaper for 10 years before I started as a cleaning contractor.I worked my balls off, did tons of extra stuff to impress customers worked on sundays for free, edging sidewalks and so on.Bottom line the next year they get a flyer offering to maintain their lawn for $1 less and their goes the loyalty.In northern Jersey just stop at a stop sign and count the vehicles every third vehical is a contractor of some sort.I have come to realize that my best bet is a numbers game and to forget about customer loyalty.I know this flies in the face of the concept of wood restoration and customer loyalty but I know my area and it is far less of a hassle to just answer the phone and forget about the past.
I have a customer that keeps recommending me all over the place...I even did their fathers house last fall and the sisters house this spring,I did their house 5 years ago!!!