John,
We've belonged to two chambers in our area in the last four years. Those memberships and the contacts we've make because of it have been our biggest commercial account generators. You must be visible. Tim's advice below is right on.
Following is an excerpt from an article I wrote for Cleaner Times on this subject last year.
In making a decision, learn to make a cost vs. benefit analysis. Will what it costs to join and maintain membership in an organization return as much as, or more, than you pay in? Here are some things to consider.
Local organizations such as chambers of commerce and builder associations can provide:
1. Local referrals. Potential customers often call the Chamber for the name of a reliable power washer. In addition, Chambers usually have web sites with members names listed. Sometimes they even sponsor web hosting for a small fee, making it quite affordable for a small company.
2. The perception of professionalism for your company.
3. Networking opportunities with the business community at Chamber events. It is amazing how quickly and thoroughly a networking web builds through a local Chamber of Commerce.
4. Free name mentions in newsletters and other publications offered at no cost to the public and the business community.
5. Membership publications to keep you abreast of business and community news that you can USE in your marketing efforts. Businesses moving, new business coming to town, residential and community development projects, etc. are good leads.
6. Opportunities to volunteer for community service projects that usually lead to excellent publicity. If your primary market is residential, publicity for community service projects is an excellent way to gain a reputation as an honest, caring service business.
7. The opportunity, often at discounted rate, to have a booth at local home and garden shows.
8. Networking, networking, and more networking opportunities. It’s been said before, but it's important enough to include twice. Take advantage of activities such as the monthly breakfast or lunch meetings or early evening chamber socials. You can build a large commercial business practice in this way.
Good luck!
Laurie