i know i netted over 25,000 out of my 37,000 last year. i am doing direct mailing with a professionally designed postcard. i'm having my website updated. half of my work has less overhead than pressure washing because it's window cleaning. that was mostly what i did last year. how many people make 100,000 in their first full year anyway? believe me when i say that i put as much money back into my company as i can afford to. if i had several thousand dollars sitting around i'd cover my whole county with postcards. as it is, i can only put out about 6,000 postcards at a time. i'm targetting the wealthier parts of town and all that good stuff. i'm definitely not a lowballer. i'm usually pretty meticulous. i make the effort to be professional. it just takes time to build up a good customer base. it's just not in my budget to hire someone to do all my work while i wait for the phone to ring and do the occasional quote.
i'll say it again, my number one question here is how to make this transition without losing a ton of money. seems like people are having a hard time explaining this to me. i'm not even saying i'm ready to do it in the near future. i was only trying to be sure i was setting myself up to down the road. i know my company would grow if I had someone out promoting me all the time. But there's a couple problems with that: 1) I can't afford to pay someone to do that. 2) I have no idea what he, she, or I would do all day as a full time promoter.
If anyone has suggestions on how I can change my business to put me in that kind of position, I'll gladly listen.