Dan
Thanks for the comment. I debated on the letters.
The key to any log (yard sign, business card, etc) is to attract the eye. Studies have shown that a visual picture is far more effective than letters. The wave will attract the eye and due to the layout of the picture will bring the eye to focus on the word- TIDALWAVE.
Place a group of different business cards on a desk, come back in a hour and see which one you focus on. The one with color, picture, etc will be the one. Words all blend togethor.
The key to any logo is for customers that are familiar - to recognize your company before reading the first word.