Ho do you make your mailing STANDOUT

Doug Rucker

Doug Rucker

PWN ADMIN TEAM -
Staff member
Was reading AGAIN in Steve Stephens book, "The Pressure Cleaning Bible" this week and read on page 85 about making your mailing piece standout. Steve talks about using different colored envelopes and never printing his company name on an envelope.

Was wondering what everyody does, or suggestions on what to do, to make your mailing piece stand out and make the customer open the envelope?

By the way, to anybody that hasn't gotten a copy of Steve's book, I highly recommend it. I find myslef referring to it often and carrying it with me wherever I go. I keep it in my brief case with all my business stuff. Allison Hester is here on the board and can help you get one ordered

Thanks for your input.
 
New Look

New Look

Registerd User
dougr said:
Was reading AGAIN in Steve Stephens book, "The Pressure Cleaning Bible" this week and read on page 85 about making your mailing piece standout. Steve talks about using different colored envelopes and never printing his company name on an envelope.

Was wondering what everyody does, or suggestions on what to do, to make your mailing piece stand out and make the customer open the envelope?

By the way, to anybody that hasn't gotten a copy of Steve's book, I highly recommend it. I find myslef referring to it often and carrying it with me wherever I go. I keep it in my brief case with all my business stuff. Allison Hester is here on the board and can help you get one ordered

Thanks for your input.
Click to expand...

Good Topic Doug.

If you are mailing sales letters then definitely the suggesting that Steve broaches is right on i.a. color envelopes and etc.

What I have found over the last several years is that contractors went the post card route for their mailing preferences.

Something that someone touched base on with another thread is that it appears that the trend is moving again regarding direct mail where mailings that have a personal "tone" to it seem to be getting better response rates vs. email and text advertising. If this is the case then Steve's suggestion(s) falls right into place.

I have the book and really enjoy reading different perspectives about marketing a business and especially the pressure wash business.
 
HotShot

HotShot

PWN TEAM - Moderator
Handwritten fonts work great. [see coupon in my signature] Use a live stamp. Never EVER use the bulk meter kind.. I learned from Dan Kennedy to always angle my stamp too.. make it crooked. I often use headlines on the outside of the envelope as well.

If you're doing postcards, don't waste your time with 4 x 6s. Go BIG baby! Don't listen to people about having "white space". White space is for losers who don't know how to advertise :) (I use to use a lot of it...) If there is room on any ad you have going out fill it with either a testimony or a (relevent) picture.

There are just a few things that I hope help somebody a little.
 
X

Xtreme

New Member
dougr said:
Was reading AGAIN in Steve Stephens book, "The Pressure Cleaning Bible" this week and read on page 85 about making your mailing piece standout. Steve talks about using different colored envelopes and never printing his company name on an envelope.

Was wondering what everyody does, or suggestions on what to do, to make your mailing piece stand out and make the customer open the envelope?

By the way, to anybody that hasn't gotten a copy of Steve's book, I highly recommend it. I find myslef referring to it often and carrying it with me wherever I go. I keep it in my brief case with all my business stuff. Allison Hester is here on the board and can help you get one ordered

Thanks for your input.
Click to expand...

The best way to make it stand out is to send it postage due!.... LOL
 
C

Calob

New Member
I have just recently decided to make up some general estimates for driveway washing in my area, and to hand deliver them. Took a drive and seen which ones were bad and could use cleaing and took down the address. What do yall think, should i leave my card and estimate on door, or knock and talk since im there??
 
New Look

New Look

Registerd User
Calob said:
I have just recently decided to make up some general estimates for driveway washing in my area, and to hand deliver them. Took a drive and seen which ones were bad and could use cleaing and took down the address. What do yall think, should i leave my card and estimate on door, or knock and talk since im there??
Click to expand...

If you decide to do the door-to-door, you might want to read this first Pressure Wash Contractors - Finesse Your Marketing
 
Doug Rucker

Doug Rucker

PWN ADMIN TEAM -
Staff member
Calob said:
I have just recently decided to make up some general estimates for driveway washing in my area, and to hand deliver them. Took a drive and seen which ones were bad and could use cleaing and took down the address. What do yall think, should i leave my card and estimate on door, or knock and talk since im there??
Click to expand...

Knock on the door and introduce yourself. Instead of a Business card, hand them a flyer with before and after pics of a driveway. (If you need some pics let me know and I'll email you some) The flyer w pics gives them something to look at as a continual reminder about what you were offering.Nothing beats a firm hamdshake and eye to eye contact. Also have your rig in front of the house so they can see it, shows you mean business.
 
archie_MN

archie_MN

Moderator
Door-to-door fellas...I've had HO's walk me to their neighbor's house and make the sale for me. You can't argue with the results of a face-to-face sale. I carry a wheel and blank estimate forms. Almost a 1 in 3 closing when I can get them at the door!!

Also, I'll vouch the PW Bible, I have mine out all the time!
 
C

Calob

New Member
I like the blog Carlos. Had some good info in there. Thanks!! Doug, I was curious too about having my rig with me. But when i go out next weekend im going to be hooked up for sure. Just got to come up with good way to start conversation when the homeowner answers. Cause i know when i see someone at the door i really dont care to answer. (but ya know...thats kinda started to change now, everyone is out there trying to do their thing and make a living. definitely respect that.)
 
D

Drake

New Member
Give away something free to each person who books with you. Advertise that on your adds. Any other questions email me at joeyhinkleh@aol
 
Doug Rucker

Doug Rucker

PWN ADMIN TEAM -
Staff member
Drake said:
Give away something free to each person who books with you. Advertise that on your adds. Any other questions email me at joeyhinkleh@aol
Click to expand...

Welcome to PWN

When you get a chance please fill in your signature line. You can do this by going to the top of the page and Click on Settings, on the left side of the page, under My Settings, click on Edit Signature, and fill in your name, company name, phone number, and web site address if you have one, and then click Save Signature.

It's a little forum rule we have to help us identify each other.
 
You must log in or register to reply here.

Our Sponsors

Top